Logo Design & Brand Standards Development

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Carolyn M.


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Creation of a custom logo, palette and brand standards document.

Logo design includes:
• Kick-off meeting
• Create 4-6 initial logo sketches
• Finalize one logo, including icon, font and color palette

  • Up to 4 rounds of client revisions
  • Creation of export files in a variety of formats for print & web usage
  • Project management (phone, email meetings)

A primary, secondary and tertiary palette will be developed.

The brand standards document details out how your logo should be used for print and web usage. This can be provided to any vendors or staff who need to know correct usage of your new brand.

Getting started

In order to get started we'll need to learn about your business:

  1. What's the name of the business as it is to appear in the logo? Do any of the words have more emphasis than others? Do you have a tagline?

  2. Briefly describe what your business does, including what makes you unique and your primary audience(s).

  3. Who are your competitors?

  4. What are some examples of logos that you like, and what do you like about each of them? (They do not have to be in your industry)

  5. How will your logo be used primarily (e.g. website, product packaging)

6 Are there images, colors or fonts that must be used?

  1. What colors to you like? Arny colors we should avoid?

  2. Are there any images that you may want to explore using? Any we should avoid?

  3. What are 5 adjectives for what you want your logo to convey? (e.g. confident, strong, community, elegant)

  4. What are 5 adjectives to describe what you want your logo to look like (e.g. whimsical, architectural, active)